The Squeeze Shop - Can Design
Client: The Squeeze Shop Lemonade
Project Type: Custom Can Design
Role: Graphic Designer
Tools: Adobe Illustrator, Procreate
The Squeeze Shop - Can Design
Client: The Squeeze Shop Lemonade
Project Type: Custom Can Design
Role: Graphic Designer
Tools: Adobe Illustrator, Procreate
Project Overview:
Client Inspiration
Design Process
Tools Used:
Outcome:
The Squeeze Shop is a fictional lemonade and snack brand created to celebrate flavor, fun, and nostalgia. The goal for this project was to design a canned lemonade label that felt bold, playful, and instantly recognizable—something that could live on a bodega shelf or a pop-up stand with equal impact.
The inspiration drew heavily from vintage beverage labels, retro cartoons, and summertime snack shack aesthetics. The visual direction called for a cheerful color palette, a rubber hose-style mascot, and design elements that felt both throwback and fresh.
I began by establishing the brand’s visual tone—bright, nostalgic, and full of energy. I illustrated a custom character in a classic rubber hose style, then built out a label layout around it using vibrant citrus colors, bold geometric type, and curved design elements to mimic movement and fizz. I incorporated a handwritten-style ingredient list, a playful brand story, and clear can info sections, making sure the design balanced charm with readability.
Adobe Illustrator
Procreate
The final lemonade can design captures the joyful essence of The Squeeze Shop. It's eye-catching, fun, and built to scale across flavors, merch, and point-of-sale displays. The result is a character-driven brand asset that looks as good as it tastes.
Project Overview:
The Squeeze Shop is a fictional lemonade and snack brand created to celebrate flavor, fun, and nostalgia. The goal for this project was to design a canned lemonade label that felt bold, playful, and instantly recognizable—something that could live on a bodega shelf or a pop-up stand with equal impact.
Client Inspiration
The inspiration drew heavily from vintage beverage labels, retro cartoons, and summertime snack shack aesthetics. The visual direction called for a cheerful color palette, a rubber hose-style mascot, and design elements that felt both throwback and fresh.
Design Process
I began by establishing the brand’s visual tone—bright, nostalgic, and full of energy. I illustrated a custom character in a classic rubber hose style, then built out a label layout around it using vibrant citrus colors, bold geometric type, and curved design elements to mimic movement and fizz. I incorporated a handwritten-style ingredient list, a playful brand story, and clear can info sections, making sure the design balanced charm with readability.
Tools Used:
Adobe Illustrator
Procreate
Outcome:
The final lemonade can design captures the joyful essence of The Squeeze Shop. It's eye-catching, fun, and built to scale across flavors, merch, and point-of-sale displays. The result is a character-driven brand asset that looks as good as it tastes.
