Social Media Management & Content Creation
From concept to content, I design for impact. This page showcases my work in social media strategy, content creation, and digital storytelling across brands, personal projects, and client collaborations. Whether it’s designing scroll-stopping visuals, planning a content calendar, or editing short-form video, I use design to connect, communicate, and create moments that stick.
Thrive Creative Studios – Instagram Content
I built and managed the social presence for Thrive Creative Studios, using Instagram as a visual extension of my design brand. I developed a monthly content calendar in Figma, planning and balancing categories like process reels, project highlights, behind-the-scenes footage, and motivational posts.
Every piece of content was intentionally designed — from typography-driven carousels to on-brand story templates and feed layouts. I used a mix of original video footage, Canva templates, Adobe design tools, and CapCut to maintain a polished and consistent aesthetic while letting my personality shine through.
Deliverables:
• Monthly content calendar (Figma)
• Instagram carousels, reels, and story templates
• Strategy for audience growth, engagement, and visual cohesion
DJ Mastamind – Social Media Design & Content Strategy
For DJ Mastamind, I developed bold, scroll-stopping social content to match the high-energy vibe of his sets and visuals. The goal was to build a brand presence that felt consistent across platforms while showcasing his personality, event promos, and brand identity.
I designed post templates, edited short-form video clips, and created story graphics for new gigs, merch drops, and brand visuals. I leaned into loud type, saturated colors, and movement to reflect his sound — blending clean design with underground flair.
Each piece was built to scale — usable across Instagram, TikTok, and flyers — while keeping the identity visually cohesive and recognizable.
Deliverables:
• Branded Instagram post templates + reels
• Event flyers and promo clips
• Story and highlight icon design
• Short-form video edits with CapCut
Lauren Burrell's Personal Tiktok
Lauren uses her personal TikTok platform as a creative playground — blending design, personality, and real-life moments to build an authentic digital presence. Her content mixes design process videos, product showcases, behind-the-scenes glimpses, and relatable commentary on life as a multidisciplinary creative.
With a consistent visual style and engaging editing techniques, Lauren builds connection through storytelling and aesthetics. She films, edits, and captions all her content herself, using CapCut and custom design elements to keep each post branded and scroll-worthy.
The goal of her TikTok presence is twofold: to grow an audience that resonates with her design voice, and to showcase her ability to ideate, execute, and evolve as a content creator in real time.
Deliverables:
• Self-produced short-form video content
• Design-focused process reels and project highlights
• Brand storytelling through personal voice and visuals
• Organic content that blends lifestyle, humor, and design insight