Brewhaus - Coffee Bag Design
Client: Brewhaus
Project Type: Custom Bag Design
Role: Brand Designer, Packaging Designer, Illustrator
Tools: Adobe Illustrator
Brewhaus - Coffee Bag Design
Client: Brewhaus
Project Type: Custom Bag Design
Role: Brand Designer, Packaging Designer, Illustrator
Tools: Adobe Illustrator
Project Overview:
Client Inspiration
Blends Designed
- Morning Muse – A medium roast with cocoa and citrus notes. Designed for fresh starts and creative flow.
Outcome:
Brewhaus is a fictional coffee brand created to celebrate bold creativity and intentional living. I designed it for the makers, thinkers, and early risers who treat coffee like a daily ritual.
Each blend tells a story — from sunrise clarity to late-night deep focus. The packaging system includes the front, back, side panels, and bottom gusset for a full 360° brand experience.
The design uses expressive typography, warm earthy tones, and playful affirmations to create a vibe that feels curated, bold, and personal.
- Front Panel: Brand identity, blend name, roast level, tasting notes.
- Back Panel: Brand story, brew tips, and sourcing details.
- Bottom Gusset: A hidden message and space for batch info.
- Side Panels: Vertical copy and a QR code for bonus content.
- Night Shift – A bold dark roast with molasses and smoke. Made for quiet nights and deep work.
This project helped me push beyond just aesthetics and think about how print design interacts with real-life rituals.
It also challenged me to build a packaging system that felt cohesive, thoughtful, and grounded in storytelling — from dielines to flavor notes.
Project Overview:
Brewhaus is a fictional coffee brand created to celebrate bold creativity and intentional living. I designed it for the makers, thinkers, and early risers who treat coffee like a daily ritual.
Each blend tells a story — from sunrise clarity to late-night deep focus. The packaging system includes the front, back, side panels, and bottom gusset for a full 360° brand experience.
The design uses expressive typography, warm earthy tones, and playful affirmations to create a vibe that feels curated, bold, and personal.
Client Inspiration
- Front Panel: Brand identity, blend name, roast level, tasting notes.
- Back Panel: Brand story, brew tips, and sourcing details.
- Bottom Gusset: A hidden message and space for batch info.
- Side Panels: Vertical copy and a QR code for bonus content.
Blends Designed
- Morning Muse – A medium roast with cocoa and citrus notes. Designed for fresh starts and creative flow.
- Night Shift – A bold dark roast with molasses and smoke. Made for quiet nights and deep work.
Outcome:
This project helped me push beyond just aesthetics and think about how print design interacts with real-life rituals.
It also challenged me to build a packaging system that felt cohesive, thoughtful, and grounded in storytelling — from dielines to flavor notes.
